11+ Daily exists because the exam should not need expensive, joyless prep around it. We build for real weeknights, real family life, and the two outcomes that matter: a child who actually practises, and a parent who can see real progress.
The first was price. The second was product quality. Too many 11 Plus tools cost a lot, feel stale, and still ask children to do repetitive work that does not stick. Every UK 11 Plus board tests the same underlying skills, so we built around those skills and tuned the question format to GL Assessment, the most common paper style across grammar and selective school areas.
Tutor bills, revision packs and recurring subscriptions add up quickly. The usual result is predictable: the children whose families can spend more get more support. We wanted to build something that pushes back against that pattern instead of reinforcing it.
Another worksheet is rarely the answer, especially after a long school day. We wanted a product that makes short sessions worthwhile, shows progress clearly, and gives children a reason to return tomorrow without pretending revision has to be boring.
Those principles shape the learning model, the pricing and the way we support families.
The 11 Plus industry is full of premium pricing. We want a product that stays genuinely affordable while still feeling like serious software.
Worksheets ask for time. Spaced repetition asks better questions. We built around the latter because it respects the child's effort.
Streaks, XP, achievements and visible progress are not decoration. They are part of how a habit becomes consistent.
Parents and guardians should be able to see what is happening, what is improving and what still needs work, without interrupting the child.
11+ Daily is built by a small team that cares about making this useful for real families. We are not protecting a print catalogue or selling premium packaging around the same old material. We just want the product to keep getting better.
